EXPRESS is a brand that takes trend very seriously. Therefore, they looked to us to concept and create a digitally interactive component of their website to target the Millennial generation. We created interactive quizzes to help shoppers find the right gift for a teen or twenty-something. We successfully developed persona-based quizzes. style tips, and social media posts to help drive consumers to their website and, more importantly, keep them there.

Designer: Theresa Bremer | Copywriter: Cailtin DIxon


Gift Persona Quiz, Example Question:

Gift Persona Quiz, Women's Landing:

Gift Persona Quiz Results, Women:

Persona Instagram Posts:

In-line Promos and Style Tips: